A new book by one of the most successful people on the planet tells us to create a personal brand in the digital age.
The book, Dyadic Communications: Building a Powerful Personal Brand for Your Business, was written by a former corporate communications consultant.
In it, John Dickey, the CEO of marketing company Dickey-Dalyx, lays out a detailed approach to how to successfully communicate with the media.
Dickey’s book goes into detail about how to use a mix of both email and social media to reach your target audience.
You can learn all about it in the video below:The book comes with a checklist of techniques to make sure you don’t waste your time.
Here are a few of the tips to make it easier to communicate with your target group.
To get the best results with your emails, Dickey recommends:Don’t send everything in the inbox, he says.
Instead, send the best content first and then let your target customers see what you’ve sent.
The key to getting people to share your content is to not waste their time.
In the video above, Dwayne Brown talks about the importance of creating value from your content.
You want to create content that is valuable for your customers.
When it comes to social media, Dettrick advises that it’s important to avoid using a single, clear message.
Instead use a mixture of messages, like, “Hey, welcome to Dwayne’s business” and “Hey Dwayne, how are you?”
You want your social media marketing to be relevant to your customers and to their interests.
If you don’ t have a single message, Dixie recommends that you send your best message to your target audiences as a whole.
You should be sending messages to everyone who is interested in what you have to offer, not just your target groups.
The best way to make people feel like you care about them is to make them feel like they are part of the process.
If you do that by sending a variety of different messages, you can build up a sense of trust that you are trying to get their attention.
If your company doesn’t have a social media team, Ditton says that Dixie’s tips can be applied to your corporate marketing team as well.
Dixie suggests that you use social media as a tool to promote your company’s products, not as a way to drive traffic to your site.
You can also use the hashtag #dydicommunity to share information about your company.
This hashtag helps your target customer base find you on social media.
For more on how to create effective personal brand, check out our infographic.