Communication skills are key to becoming a communications executive, according to a new study.

The report, published by the Association for Public Service Communications, shows that as the number of communications professionals rises, so does the need for effective communication skills.

It also highlights the importance of communication and communication management skills in a range of areas including workforce development, recruiting and hiring, and job performance.

The study, published in the Public Administration Association Journal, found that those with communications skills in the workplace are more likely to be promoted, and are better equipped to help clients in their day-to-day work.

The findings are based on data from the Association of Public Service Communication, which analysed data from 3,000 firms.

It found that a range – including the following: • a) the rate of communications graduates having a higher qualification in their profession, and b) a higher proportion of graduates having more formal training. 

•  a more positive correlation between graduates with a higher degree of communications experience and a higher position in the organisation.

The Association of Communications Professionals (ACPC) is a registered charity that supports the profession of communication professionals with its support of research, training and career development.

It is a professional body established by the Royal College of General Practitioners in 2010 to support communications professionals to gain and maintain their qualifications.

The organisation is chaired by Professor Alan Young, who has worked with communications professionals and other professionals for more than 30 years.

The ACPC’s report, The Next Generation: Skills in Communication, was based on the research of more than 2,000 employers.

It looked at the relationship between the skills of a range to be a communications communications professional.

Its key findings included:• • The most effective communicators are those with a good communication skillset.• Those with a more formal education are more effective communicator.• The key to success in communications is to develop a strong communication skills and communication skills management.• Communication skills and the skills required for effective management can be developed over time and can be acquired by all levels of the profession.• Communications is a highly communicative field and it is important that communication skills are developed and honed by all staff in order to effectively communicate.• Students who have a strong understanding of communication, who are able to articulate their ideas in a professional manner, are the best communicators.• A range of communicators need to be experienced and have the appropriate levels of formal and informal training in order for them to be successful in their roles.

The full report is available here

Tags: